Company News, Monetization, User Acquisition

PGC Digital #4 2020: AppLovin Speakers to Share Insight on Hybrid Monetization and Wordscapes’ 40 Percent LTV Lift

Oct 23, 2020

AppLovin is gearing up for another Pocket Gamer Connects Digital #4 2020—it’ll be our fourth time participating in the popular industry event. 

This year’s event takes place online from Nov. 9-13 and our experts will speak at a panel as well as a solo talk to discuss relevant topics. Here’s a quick rundown of what’s to come, so sign up today to reserve your spot!

Must-watch session: Have we reached the end of innovation with hybrid monetization?

  • Time: Nov. 10, 2:30 p.m. GMT
  • Session duration: 40 mins + 5 min Q&A
  • AppLovin’s speaker: Tony Deane, Manager, Business Development

About this session

Chart-topping worldwide games have been leading the way with diversifying their revenue streams with in-app ads. Eighty-nine percent of them have installed an ad platform by the end of 2019. 

Now is a great time to engage players and monetize with ads to improve game revenue in the casual and hyper-casual markets. A hybrid monetization is a business model that allows developers to make more money from their games by offering in-app purchases

AppLovin’s Tony Deane, Business Development Manager, will lead the discussion for innovation around hybrid monetization. Tony, whose previous roles involved heavy involvement in analyzing monetization and growth, will speak about the latest trends, and what game developers should understand about hybrid monetization. 

Tony, who is based in Berlin, Germany, said he’s looking forward to this year’s digital event. 

“I’m thrilled to be speaking on a topic that is ever-changing and evolving. Hybrid monetization has come a long way from the early days of mobile gaming, and its impact on the industry has been huge.”

The session will also feature a panel of monetization and gaming experts—Thomas Bidaux from ICO Partners, Martine Spaans from Tamalaki,  Nick Murray from, and Liz Waldeck-Pinckert from AdColony.

  • Date: Thursday, Nov. 12 
  • Time: 4:30 p.m. GMT
  • AppLovin’s speaker: Carol Miu, Chief Product and Analytics Officer, PeopleFun

About this session

Wordscapes is the no.1 mobile word game in the world, with more than 120 million downloads and more than 5 million daily active users. 

So how is this popular word game, which was launched three years ago, still going strong and getting stronger? 

This solo discussion will emphasize how one of the world’s most downloaded games has evolved over the years to continue to retain loyal players and keep them engaged. 

AppLovin’s special guest speaker, Carol Miu, Chief Product and Analytics Officer at PeopleFun, will discuss how they achieved a 40 percent LTV (lifetime value) lift on Wordscapes. The conversation will focus on key features that were added post-launch, such as tournaments and solo Liveops events.

Carol, who is responsible for product strategy and business performance across PeopleFun’s games, expressed her excitement, saying, “I’m happy to speak at PGC Digital #4 to share my experience on Liveops in Wordscapes. It has been a privilege to work on the world’s no. 1 mobile word game and increase LTV by 40 percent with tournaments and vanity collectibles.”

If you’ve ever been curious about how to stay relevant in a competitive gaming market, trust us, you don’t want to miss this! Sign up now, for both sessions—you don’t want to miss this! 

Don’t forget to mark your calendars for these two noteworthy sessions at PGC #4 and hope to see you there!

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