Brand Advertising

No MFA Sites Here: How Mobile’s Focus on Performance Ensures Brand Safety

In-app ads are ready for primetime. It’s time for brands to get on board.  

App Store Optimization: Custom Product Pages & Custom Store Listings

Ad Creative Tips and Trends to Level Up Creative Production

Contextual Mobile Targeting with AppLovin Inventory Packages

Reach In-App Consumers with the Power of Contextual Advertising

Why the Gap Between Mobile Use and Mobile In-app Advertising?

5 Ways ALX In-App Inventory Delivers on Audience and Growth

What is Supply Path Optimization (Part 2): Programmatic Efficiency

What is Supply Path Optimization? (Part 1)

Q&A: Optimizing Growth and Monetization Through Robust Ad Supply

What is In-App Advertising?

How ALX Can Help Agencies Increase Reach, Scale, & Growth — Part 1  

An agency’s guide to mobile display vs. in-app advertising

Mobile App Marketing Insights for 2021 and Beyond

Common Myths About Mobile Ads Debunked

Ad Tech Deconstructed: What is In-App Bidding and Header Bidding?

AppLovin presents: Ad Tech Deconstructed—a glossary for ad tech terms and concepts

Ad Tech Deconstructed: What is mobile attribution?

What is a playable ad?

Sephora’s Omni-Channel Marketing Strategy Shows Why Having a Mobile App isn’t Enough

Ad Tech Deconstructed: What is an ad exchange?

Ad Tech Deconstructed: What is RTB, or real-time bidding?

Ad Tech Deconstructed: What is a SSP, or supply-side platform?

Ad Tech Deconstructed: What is a DSP, or demand-side platform?

Programmatic Advertising: A Success on Mobile for a Reason

Ways to Stay Engaged With Customers After the Holidays