What Makes a Mobile Ad Clickable?

by Katie Jansen on Mar 14, 2015

Making  mobile ads that are compelling involves a great deal of design and innate artistic talent. But to make an ad go from good to great, relying on insights derived from data and analysis and is the key. A great mobile ad is part art, part science.

Our design team mocked up this infographic to show our process in designing mobile ads for our customers. It’s a lot more involved than you might have thought. Infographic_V2

Katie Jansen is AppLovin’s Chief Marketing Officer. In addition to her work, Katie is an advocate for women in tech and equality in the workplace.