AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences.

Posts by AppLovin

What is a Good Retention Rate and Why Does it Matter?

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What is a Good Retention Rate and Why Does it Matter?

April 11, 2024

How Plus! Helped a Leading Online Marketplace Win More Buyers

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How Plus! Helped a Leading Online Marketplace Win More Buyers

March 21, 2024

New from AppLovin and Adjust: The 2024 gaming app insights report!

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New from AppLovin and Adjust: The 2024 gaming app insights report!

March 20, 2024

Sparking Joy: Creating Great Mobile Games

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Sparking Joy: Creating Great Mobile Games

February 27, 2024

Master Mobile App Marketing With Our 2024 Mobile App Trends Report!

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Master Mobile App Marketing With Our 2024 Mobile App Trends Report!

February 21, 2024

Connects Bangkok: Inaugural Event Focused on AI and the Future of Mobile Apps

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Connects Bangkok: Inaugural Event Focused on AI and the Future of Mobile Apps

February 15, 2024

UA Growth Hacks: Leveraging AI for Performance Campaigns

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UA Growth Hacks: Leveraging AI for Performance Campaigns

February 13, 2024

Fresh SparkLabs Report: Performance-driven Ad Trends 2024

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Fresh SparkLabs Report: Performance-driven Ad Trends 2024

February 13, 2024

Predictions: 2024 Brings New Ways to Engage and Win Users

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Predictions: 2024 Brings New Ways to Engage and Win Users

January 25, 2024

Grow Your Business with Our Resource Center

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Grow Your Business with Our Resource Center

January 25, 2024

#SHIPPED: Product Updates Driving Mobile App Growth

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#SHIPPED: Product Updates Driving Mobile App Growth

January 18, 2024

Why Affiliate Marketing is the Channel to Master in 2024

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Why Affiliate Marketing is the Channel to Master in 2024

January 8, 2024

Popular Apps That Are Winning the Growth Game

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Popular Apps That Are Winning the Growth Game

October 19, 2023

5 Reasons Why You Should Be Testing CTV

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5 Reasons Why You Should Be Testing CTV

September 13, 2023

AppLovin Array Expands Samsung Partnership in LATAM, Launching On Samsung Devices in Brazil

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AppLovin Array Expands Samsung Partnership in LATAM, Launching On Samsung Devices in Brazil

September 5, 2023

AppLovin’s First-Ever Dubai Connects was a Success

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AppLovin’s First-Ever Dubai Connects was a Success

August 4, 2023

Improve the Technical Health of Your App This Summer

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Improve the Technical Health of Your App This Summer

August 2, 2023

Unleashing Global Growth at Amplify Vietnam

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Unleashing Global Growth at Amplify Vietnam

June 22, 2023

FemLovin Learns How to Aim for Success and Manage Stress from Aviation Pro Lynsey Howell

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FemLovin Learns How to Aim for Success and Manage Stress from Aviation Pro Lynsey Howell

June 14, 2023

AppLovin’s Idil Canal: How In-app Bidding Drives Monetization

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AppLovin’s Idil Canal: How In-app Bidding Drives Monetization

May 18, 2023

MAX Pro-Tips: Increase Revenue From Your Apps

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MAX Pro-Tips: Increase Revenue From Your Apps

May 9, 2023

Elevate Your App Marketing with AppLovin’s Performance-Based CTV Advertising

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Elevate Your App Marketing with AppLovin’s Performance-Based CTV Advertising

May 3, 2023

Maximize Revenue Through MAX’s Unified Auction – Google Bidding Now Available to All Publishers

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Maximize Revenue Through MAX’s Unified Auction – Google Bidding Now Available to All Publishers

May 1, 2023

Paid User Acquisition: An Overview for Mobile Marketers

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Paid User Acquisition: An Overview for Mobile Marketers

April 21, 2023

Unlocking GDC 2023 with AppLovin

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Unlocking GDC 2023 with AppLovin

April 14, 2023

How to Run Effective Performance Marketing Campaigns

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How to Run Effective Performance Marketing Campaigns

April 12, 2023

AppLovin’s Exciting Q1 2023: An Eventful Journey

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AppLovin’s Exciting Q1 2023: An Eventful Journey

April 6, 2023

CTV Advertising: Trends & Best Practices for 2023 and Beyond

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CTV Advertising: Trends & Best Practices for 2023 and Beyond

February 16, 2023

User Acquisition Marketing: 7 Do’s and Don’ts for Testing New Networks

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User Acquisition Marketing: 7 Do’s and Don’ts for Testing New Networks

February 14, 2023

Fall in Love with These SparkLabs Creative Predictions for 2023

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Fall in Love with These SparkLabs Creative Predictions for 2023

February 8, 2023

How to Reduce User Churn and Keep Users Longer

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How to Reduce User Churn and Keep Users Longer

February 2, 2023

Convert More Users with Custom Product Pages

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Convert More Users with Custom Product Pages

January 24, 2023

Fight fraud and improve eCPMs: How to implement app-ads.txt for your app

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Fight fraud and improve eCPMs: How to implement app-ads.txt for your app

January 13, 2023

AppLovin Cares: Helping for the Holidays

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AppLovin Cares: Helping for the Holidays

December 19, 2022

Reach In-App Consumers with the Power of Contextual Advertising

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Reach In-App Consumers with the Power of Contextual Advertising

December 1, 2022

Must-Know Marketing KPIs for Measuring Your Mobile App’s Performance

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Must-Know Marketing KPIs for Measuring Your Mobile App’s Performance

November 15, 2022

How to Accelerate Growth Through A/B Testing

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How to Accelerate Growth Through A/B Testing

November 1, 2022

Gain Greater Control Over Ad Visibility with MAX Ad Review

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Gain Greater Control Over Ad Visibility with MAX Ad Review

October 18, 2022

Reach Diverse, Engaged Audiences with In-Game Ads

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Reach Diverse, Engaged Audiences with In-Game Ads

October 13, 2022

6 Strategic Tips From Belka Games on User Engagement and Retention

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6 Strategic Tips From Belka Games on User Engagement and Retention

October 11, 2022

User Acquisition Strategy for Small Teams

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User Acquisition Strategy for Small Teams

October 4, 2022

Scaling Your App Business Beyond Social Marketing

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Scaling Your App Business Beyond Social Marketing

September 22, 2022

Why the Gap Between Mobile Use and Mobile In-app Advertising?

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Why the Gap Between Mobile Use and Mobile In-app Advertising?

September 8, 2022

Best Practices for New User Onboarding

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Best Practices for New User Onboarding

September 6, 2022

5 Ways ALX In-App Inventory Delivers on Audience and Growth

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5 Ways ALX In-App Inventory Delivers on Audience and Growth

August 23, 2022

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MAX Academy Part 2: A/B Testing & Brand Safety

August 4, 2022

Google to join the 20+ SDK bidders available through MAX – a major step forward for the mobile app ecosystem

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Google to join the 20+ SDK bidders available through MAX – a major step forward for the mobile app ecosystem

July 28, 2022

Why In-App Banners Still Matter

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Why In-App Banners Still Matter

July 14, 2022

Best Practices for Mobile User Acquisition

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Best Practices for Mobile User Acquisition

July 12, 2022

AppLovin’s Partner Directory Now Available

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AppLovin’s Partner Directory Now Available

July 8, 2022

What is Supply Path Optimization (Part 2): Programmatic Efficiency

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What is Supply Path Optimization (Part 2): Programmatic Efficiency

July 7, 2022

What is Supply Path Optimization? (Part 1)

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What is Supply Path Optimization? (Part 1)

July 5, 2022

Indie Devs: How to Avoid These 4 Common Mistakes

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Indie Devs: How to Avoid These 4 Common Mistakes

June 23, 2022

How to Write an Effective App Store Description

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How to Write an Effective App Store Description

June 21, 2022

Getting Started with Hybrid Monetization

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Getting Started with Hybrid Monetization

June 16, 2022

AppDiscovery Introduces Total ROAS Campaigns

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AppDiscovery Introduces Total ROAS Campaigns

June 14, 2022

App Monetization 101: How to Build a Sustainable Revenue Stream

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App Monetization 101: How to Build a Sustainable Revenue Stream

June 7, 2022

10 Tips for User Acquisition on a Budget

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10 Tips for User Acquisition on a Budget

May 26, 2022

How to Build Superior User Experience with MAX’s Ad Review

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How to Build Superior User Experience with MAX’s Ad Review

May 17, 2022

Using Waterfall Segmentation to Optimize User Targeting

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Using Waterfall Segmentation to Optimize User Targeting

May 11, 2022

What is In-App Advertising?

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What is In-App Advertising?

May 5, 2022

How to Accelerate Growth in Global Markets

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How to Accelerate Growth in Global Markets

May 3, 2022

PeopleFun Announces Carol Miu as CEO

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PeopleFun Announces Carol Miu as CEO

April 27, 2022

3 Questions with AppLovin’s newly-appointed Chief People Officer, Christina Seafort

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3 Questions with AppLovin’s newly-appointed Chief People Officer, Christina Seafort

April 21, 2022

AppLovin Exchange: Increase Reach, Scale, and Growth — Part 2

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AppLovin Exchange: Increase Reach, Scale, and Growth — Part 2

April 14, 2022

How ALX Can Help Agencies Increase Reach, Scale, & Growth — Part 1

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How ALX Can Help Agencies Increase Reach, Scale, & Growth — Part 1

April 12, 2022

Mobile UX, Merge Games, and the Metaverse: AppLovin’s Top Takeaways from GDC 2022

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Mobile UX, Merge Games, and the Metaverse: AppLovin’s Top Takeaways from GDC 2022

April 8, 2022

AppLovin Integrates with The Trade Desk

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AppLovin Integrates with The Trade Desk

April 7, 2022

AppLovin’s Acquisition of Wurl is Complete

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AppLovin’s Acquisition of Wurl is Complete

April 4, 2022

MAX Features Update — March 2022

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MAX Features Update — March 2022

March 28, 2022

Smillage’s Love Fantasy Captures Hearts, Installs, and Growth

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Smillage’s Love Fantasy Captures Hearts, Installs, and Growth

March 22, 2022

An agency’s guide to mobile display vs. in-app advertising

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An agency’s guide to mobile display vs. in-app advertising

March 17, 2022

ONEMT Partners with AppLovin to Achieve Royal Returns for King’s Choice iOS

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ONEMT Partners with AppLovin to Achieve Royal Returns for King’s Choice iOS

February 24, 2022

Podcast: Jerome Turnbull on Launching Project Makeover

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Podcast: Jerome Turnbull on Launching Project Makeover

February 1, 2022

2022 Predictions for App Developers

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2022 Predictions for App Developers

January 13, 2022

Dolly Parton Joins Belka Games On Board Solitaire Cruise

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Dolly Parton Joins Belka Games On Board Solitaire Cruise

January 12, 2022

CMO Katie Jansen Talks Creator Economy, Networking, and Cross-Promotion on the Mobile Presence Podcast

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CMO Katie Jansen Talks Creator Economy, Networking, and Cross-Promotion on the Mobile Presence Podcast

December 31, 2021

Celebrating the Season of Giving with AppLovin Cares

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Celebrating the Season of Giving with AppLovin Cares

December 9, 2021

Adam Foroughi on the 20VC Podcast About Work, Life, and All Things AppLovin

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Adam Foroughi on the 20VC Podcast About Work, Life, and All Things AppLovin

December 2, 2021

Mobile Marketing Acronym S.O.S – What You Need to Know

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Mobile Marketing Acronym S.O.S – What You Need to Know

November 30, 2021

Belka Games Launches the Ultimate Island Getaway Adventure

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Belka Games Launches the Ultimate Island Getaway Adventure

November 4, 2021

Mobile Gaming Leads the Charge in Mobile App Usage 2019-2020

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Mobile Gaming Leads the Charge in Mobile App Usage 2019-2020

November 1, 2021

Video: AppHacks—What is LiveOps and Why is it Important?

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Video: AppHacks—What is LiveOps and Why is it Important?

September 30, 2021

AppLovin CMO Katie Jansen Wins 2021 ‘Marketing Leader of the Year’

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AppLovin CMO Katie Jansen Wins 2021 ‘Marketing Leader of the Year’

September 21, 2021

Insider Tips From Lion Studios on Getting Started in Mobile Games

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Insider Tips From Lion Studios on Getting Started in Mobile Games

September 20, 2021

AppLovin Cares: Supporting Schools, Animals, and More

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AppLovin Cares: Supporting Schools, Animals, and More

August 30, 2021

Fastic Reaches Beyond Just Social to Expand Global UA

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Fastic Reaches Beyond Just Social to Expand Global UA

August 20, 2021

AppLovin Creates Buzz at ChinaJoy, Amplify Workshop Explores Sustainable App Growth

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AppLovin Creates Buzz at ChinaJoy, Amplify Workshop Explores Sustainable App Growth

August 16, 2021

Watch AppLovin CEO, Adam Foroughi, on CNBC’s Mad Money with Jim Cramer

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Watch AppLovin CEO, Adam Foroughi, on CNBC’s Mad Money with Jim Cramer

August 13, 2021

AppLovin is Growing Fast and Looking for Top-Notch Talent

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AppLovin is Growing Fast and Looking for Top-Notch Talent

August 12, 2021

How the Mobile App Industry is Recovering from the Effects of the Pandemic

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How the Mobile App Industry is Recovering from the Effects of the Pandemic

August 9, 2021

Best Practices for Merge Games and Owning the Genre

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Best Practices for Merge Games and Owning the Genre

August 4, 2021

Mobile App Marketing Insights for 2021 and Beyond

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Mobile App Marketing Insights for 2021 and Beyond

August 2, 2021

3 Key Takeaways for How to Monetize Your Apps With a Hybrid Approach

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3 Key Takeaways for How to Monetize Your Apps With a Hybrid Approach

July 26, 2021

What is eCPM for Mobile Ads?

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What is eCPM for Mobile Ads?

June 2, 2021

AppLovin’s Roundup of Success Stories

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AppLovin’s Roundup of Success Stories

May 28, 2021

Why You Need Marketing Automation to Grow Your Apps

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Why You Need Marketing Automation to Grow Your Apps

May 21, 2021

What is Hybrid Monetization?

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What is Hybrid Monetization?

May 20, 2021

AppLovin Recognizes Mother’s Day: Reasons We’re Thankful for Our Moms

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AppLovin Recognizes Mother’s Day: Reasons We’re Thankful for Our Moms

May 7, 2021

What is iOS 14.5? What Devs Need to Know to Stay Ahead of the Game

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What is iOS 14.5? What Devs Need to Know to Stay Ahead of the Game

May 1, 2021

AppLovin Cares: Our Latest Roundup of Good

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AppLovin Cares: Our Latest Roundup of Good

April 10, 2021

What is ARPDAU?

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What is ARPDAU?

April 2, 2021

AppLovin Cares Supports Asian American Organizations to Stop Hate Crimes

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AppLovin Cares Supports Asian American Organizations to Stop Hate Crimes

March 27, 2021

What are Rewarded Video Ads?

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What are Rewarded Video Ads?

January 30, 2021

AppLovin’s Roundup of Awards from China

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AppLovin’s Roundup of Awards from China

January 21, 2021

What are Monthly Active Users or MAU?

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What are Monthly Active Users or MAU?

January 16, 2021

Ready to Get Started Making Your First Game? Here’s What You Need to Know

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Ready to Get Started Making Your First Game? Here’s What You Need to Know

January 15, 2021

What is LTV?

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What is LTV?

January 8, 2021

AppLovin’s Global Awards Roundup 2020

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AppLovin’s Global Awards Roundup 2020

December 23, 2020

A Must-Watch Video: How In-App-Bidding Helps You Ship Games Faster and Maximize Revenue

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A Must-Watch Video: How In-App-Bidding Helps You Ship Games Faster and Maximize Revenue

December 18, 2020

Ask the Dev: The Secret Sauce for CookApps’ 800% Boost in Revenue Across Their Games

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Ask the Dev: The Secret Sauce for CookApps’ 800% Boost in Revenue Across Their Games

December 5, 2020

PG Connects #4: How Wordscapes Improved LTV by 40 Percent and Hybrid Monetization Trends

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PG Connects #4: How Wordscapes Improved LTV by 40 Percent and Hybrid Monetization Trends

November 26, 2020

CEO of Clipwire: ‘This is the One Thing You Need to Make a Massive Hit Game Like Bingo Story’

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CEO of Clipwire: ‘This is the One Thing You Need to Make a Massive Hit Game Like Bingo Story’

November 18, 2020

PGC Digital #4 2020: AppLovin Speakers to Share Insight on Hybrid Monetization and Wordscapes’ 40 Percent LTV Lift

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PGC Digital #4 2020: AppLovin Speakers to Share Insight on Hybrid Monetization and Wordscapes’ 40 Percent LTV Lift

October 23, 2020

What are Match-Three Games?

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What are Match-Three Games?

September 23, 2020

FemLovin Gets Fierce With Finances: Why It’s Important for Women to Have a Money Plan

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FemLovin Gets Fierce With Finances: Why It’s Important for Women to Have a Money Plan

September 4, 2020

Let’s Get Digital: What We Learned About Virtual Events (So Far!)

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Let’s Get Digital: What We Learned About Virtual Events (So Far!)

August 28, 2020

‘Park Master’ and Its Rise to Top U.S. Charts: How SparkLabs & MAX Helped

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‘Park Master’ and Its Rise to Top U.S. Charts: How SparkLabs & MAX Helped

August 8, 2020

Studio Spotlight: Geewa’s Smashing Success, Over 10 Million Players, and Counting

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Studio Spotlight: Geewa’s Smashing Success, Over 10 Million Players, and Counting

July 30, 2020

How MondayOFF’s Be a pong Reached the Top of the App Store Charts

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How MondayOFF’s Be a pong Reached the Top of the App Store Charts

July 16, 2020

Event Roundup: What’s the Latest in In-App Bidding?

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Event Roundup: What’s the Latest in In-App Bidding?

June 23, 2020

Wordscapes: Secrets Behind the Most Popular Word Game in the World

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Wordscapes: Secrets Behind the Most Popular Word Game in the World

June 18, 2020

PeopleFun’s Wordscapes Turns Three!

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PeopleFun’s Wordscapes Turns Three!

June 10, 2020

Clipwire Games: Leading the way for Canadian game developers

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Clipwire Games: Leading the way for Canadian game developers

May 22, 2020

AppLovin’s Continued Support of COVID-19 Efforts

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AppLovin’s Continued Support of COVID-19 Efforts

May 20, 2020

Partnering Together to Support Communities Impacted by COVID-19

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Partnering Together to Support Communities Impacted by COVID-19

April 10, 2020

Let the Sparks Fly: Meet the SparkLabs Mobile Game Development Team

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Let the Sparks Fly: Meet the SparkLabs Mobile Game Development Team

March 20, 2020

Bringing Your Data Analysis Together with Cohort Reporting in MAX

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Bringing Your Data Analysis Together with Cohort Reporting in MAX

March 12, 2020

Meet the Female Game Developers at AppLovin

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Meet the Female Game Developers at AppLovin

March 7, 2020

Let the Sparks Fly: Meet the SparkLabs 3D Team

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Let the Sparks Fly: Meet the SparkLabs 3D Team

February 25, 2020

Let the Sparks Fly: Meet the SparkLabs Animation Team

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Let the Sparks Fly: Meet the SparkLabs Animation Team

January 25, 2020

MAX Moves Into In-App Bidding Open Beta on Facebook Audience Network

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MAX Moves Into In-App Bidding Open Beta on Facebook Audience Network

January 24, 2020

Mobile Gaming Predictions: AppLovin’s 2020 Vision

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Mobile Gaming Predictions: AppLovin’s 2020 Vision

January 4, 2020

AppLovin’s Top Blog Hits of 2019

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AppLovin’s Top Blog Hits of 2019

December 27, 2019

Where in the World has AppLovin Been This Month?

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Where in the World has AppLovin Been This Month?

November 28, 2019

Amplify San Francisco: Level Up Your Games

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Amplify San Francisco: Level Up Your Games

November 16, 2019

Does Sound Matter in Mobile Games?qa

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Does Sound Matter in Mobile Games?qa

November 8, 2019

e-Marketer Report: In-App Advertising and Mobile Games

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e-Marketer Report: In-App Advertising and Mobile Games

October 26, 2019

Why mobile banner ads persist in a video and playable world

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Why mobile banner ads persist in a video and playable world

September 20, 2019

Ask the Developer: GSN Games on increasing revenue by offering ads and in-app purchases

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Ask the Developer: GSN Games on increasing revenue by offering ads and in-app purchases

August 29, 2019

Golf like you’ve never golfed before with Happy Shots Golf

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Golf like you’ve never golfed before with Happy Shots Golf

August 16, 2019

Pack Your Suitcase! Pack Master Challenges You to Pack for Your Next Adventure

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Pack Your Suitcase! Pack Master Challenges You to Pack for Your Next Adventure

August 3, 2019

App Annie: Mobile gaming shows strong growth in Q2 2019

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App Annie: Mobile gaming shows strong growth in Q2 2019

July 27, 2019

What is ASO and why should you care?

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What is ASO and why should you care?

June 22, 2019

Future of Mobile Gaming: The future of mobile monetization (part 5)

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Future of Mobile Gaming: The future of mobile monetization (part 5)

June 15, 2019

Cowboy! tests your lasso skills with unique creatures and worlds

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Cowboy! tests your lasso skills with unique creatures and worlds

May 30, 2019

Whiskey tasting & developer networking at Collision Conference 2019

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Whiskey tasting & developer networking at Collision Conference 2019

May 25, 2019

This is why collecting is a powerful mechanic for game developers

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This is why collecting is a powerful mechanic for game developers

May 24, 2019

How Metagaming is Changing Casual Game Monetization

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How Metagaming is Changing Casual Game Monetization

May 9, 2019

Future of Mobile Gaming: How AI is changing mobile games and their development (part 4)

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Future of Mobile Gaming: How AI is changing mobile games and their development (part 4)

April 24, 2019

How Toy Companies are Adapting to a Mobile World

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How Toy Companies are Adapting to a Mobile World

March 29, 2019

What game streaming means for mobile gaming

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What game streaming means for mobile gaming

March 23, 2019