Avatar photo

AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences.

Posts by AppLovin

10 tips for user acquisition on a budget

Blog

10 tips for user acquisition on a budget

March 13, 2025
How app technical health impacts LTV—and what to do about it

Blog

How app technical health impacts LTV—and what to do about it

March 13, 2025
Why mobile banner ads persist in a video and playable world

Blog

Why mobile banner ads persist in a video and playable world

February 13, 2025
2025 Mobile App Trends Report – Out Now

Blog

2025 Mobile App Trends Report – Out Now

February 6, 2025
What is a playable ad?

Blog

What is a playable ad?

January 31, 2025
Mobile gaming trends redefining the app industry in 2025

Blog

Mobile gaming trends redefining the app industry in 2025

January 23, 2025
Getting Started with Hybrid Monetization

Blog

Getting Started with Hybrid Monetization

January 17, 2025
#SHIPPED: AppDiscovery Day 28 ROAS Campaigns

Blog

#SHIPPED: AppDiscovery Day 28 ROAS Campaigns

December 19, 2024
AppLovin’s 2025 Predictions for the Mobile App Industry

Blog

AppLovin’s 2025 Predictions for the Mobile App Industry

December 13, 2024
Embracing The Spirit of Giving with AppLovin Cares 

Blog

Embracing The Spirit of Giving with AppLovin Cares 

December 10, 2024
How To Build Holiday Momentum with Singles’ Day

Blog

How To Build Holiday Momentum with Singles’ Day

November 11, 2024
How Mobile Apps Create Opportunities for Consumer Brands

Blog

How Mobile Apps Create Opportunities for Consumer Brands

November 5, 2024
What is Customer Lifetime Value (LTV) in Mobile App User Acquisition?

Blog

What is Customer Lifetime Value (LTV) in Mobile App User Acquisition?

October 18, 2024
3 Ways Advertising in Apps Levels the Playing Field for New Businesses  

Blog

3 Ways Advertising in Apps Levels the Playing Field for New Businesses  

October 17, 2024
Why It’s Time to Diversify Your Channel Mix with Mobile

Blog

Why It’s Time to Diversify Your Channel Mix with Mobile

October 3, 2024
What is Hybrid Monetization?

Blog

What is Hybrid Monetization?

September 24, 2024
What’s Working Right Now in Mobile App User Acquisition

Blog

What’s Working Right Now in Mobile App User Acquisition

September 10, 2024
It’s Time for Shopping Apps and Games to Double Down on User Acquisition

Blog

It’s Time for Shopping Apps and Games to Double Down on User Acquisition

July 29, 2024
How Hybrid Monetization is Unlocking New Growth for Mobile Gaming

Blog

How Hybrid Monetization is Unlocking New Growth for Mobile Gaming

July 9, 2024
AI in Ad Production Webinar: Uplevelling Creative Processes with AI

Blog

AI in Ad Production Webinar: Uplevelling Creative Processes with AI

June 5, 2024
How to work with ad networks

Blog

How to work with ad networks

May 30, 2024
User acquisition in gaming and non-gaming: Key differences

Blog

User acquisition in gaming and non-gaming: Key differences

May 2, 2024
App Store Optimization: Custom Product Pages & Custom Store Listings

Blog

App Store Optimization: Custom Product Pages & Custom Store Listings

April 24, 2024
What is a Good Retention Rate and Why Does it Matter?

Blog

What is a Good Retention Rate and Why Does it Matter?

April 11, 2024
New from AppLovin and Adjust: The 2024 gaming app insights report!

Blog

New from AppLovin and Adjust: The 2024 gaming app insights report!

March 20, 2024
Sparking Joy: Creating Great Mobile Games

Blog

Sparking Joy: Creating Great Mobile Games

February 27, 2024
Master Mobile App Marketing With Our 2024 Mobile App Trends Report!

Blog

Master Mobile App Marketing With Our 2024 Mobile App Trends Report!

February 21, 2024
Connects Bangkok: Inaugural Event Focused on AI and the Future of Mobile Apps

Blog

Connects Bangkok: Inaugural Event Focused on AI and the Future of Mobile Apps

February 15, 2024
UA Growth Hacks: Leveraging AI for Performance Campaigns

Blog

UA Growth Hacks: Leveraging AI for Performance Campaigns

February 13, 2024
Fresh SparkLabs Report: Performance-driven Ad Trends 2024 

Blog

Fresh SparkLabs Report: Performance-driven Ad Trends 2024 

February 13, 2024
Grow Your Business with Our Resource Center

Blog

Grow Your Business with Our Resource Center

January 25, 2024
#SHIPPED: Product Updates Driving Mobile App Growth

Blog

#SHIPPED: Product Updates Driving Mobile App Growth

January 18, 2024
Popular Apps That Are Winning the Growth Game

Blog

Popular Apps That Are Winning the Growth Game

October 19, 2023
5 Reasons Why You Should Be Testing CTV

Blog

5 Reasons Why You Should Be Testing CTV

September 13, 2023
AppLovin Array Expands Samsung Partnership in LATAM, Launching On Samsung Devices in Brazil

Blog

AppLovin Array Expands Samsung Partnership in LATAM, Launching On Samsung Devices in Brazil

September 5, 2023
AppLovin’s First-Ever Dubai Connects was a Success

Blog

AppLovin’s First-Ever Dubai Connects was a Success

August 4, 2023
Improve the Technical Health of Your App This Summer

Blog

Improve the Technical Health of Your App This Summer

August 2, 2023
Unleashing Global Growth at Amplify Vietnam

Blog

Unleashing Global Growth at Amplify Vietnam

June 22, 2023
FemLovin Learns How to Aim for Success and Manage Stress from Aviation Pro Lynsey Howell

Blog

FemLovin Learns How to Aim for Success and Manage Stress from Aviation Pro Lynsey Howell

June 14, 2023
AppLovin’s Idil Canal: How In-app Bidding Drives Monetization

Blog

AppLovin’s Idil Canal: How In-app Bidding Drives Monetization

May 18, 2023
MAX Pro-Tips: Increase Revenue From Your Apps

Blog

MAX Pro-Tips: Increase Revenue From Your Apps

May 9, 2023
Elevate Your App Marketing with AppLovin’s Performance-Based CTV Advertising

Blog

Elevate Your App Marketing with AppLovin’s Performance-Based CTV Advertising

May 3, 2023
Maximize Revenue Through MAX’s Unified Auction – Google Bidding Now Available to All Publishers

Blog

Maximize Revenue Through MAX’s Unified Auction – Google Bidding Now Available to All Publishers

May 1, 2023
Paid User Acquisition: An Overview for Mobile Marketers

Blog

Paid User Acquisition: An Overview for Mobile Marketers

April 21, 2023
Unlocking GDC 2023 with AppLovin

Blog

Unlocking GDC 2023 with AppLovin

April 14, 2023
How to Run Effective Performance Marketing Campaigns

Blog

How to Run Effective Performance Marketing Campaigns

April 12, 2023
AppLovin’s Exciting Q1 2023: An Eventful Journey

Blog

AppLovin’s Exciting Q1 2023: An Eventful Journey

April 6, 2023
CTV Advertising: Trends & Best Practices for 2023 and Beyond

Blog

CTV Advertising: Trends & Best Practices for 2023 and Beyond

February 16, 2023
User Acquisition Marketing: 7 Do’s and Don’ts for Testing New Networks

Blog

User Acquisition Marketing: 7 Do’s and Don’ts for Testing New Networks

February 14, 2023
Fall in Love with These SparkLabs Creative Predictions for 2023

Blog

Fall in Love with These SparkLabs Creative Predictions for 2023

February 8, 2023
How to Reduce User Churn and Keep Users Longer

Blog

How to Reduce User Churn and Keep Users Longer

February 2, 2023
Fight fraud and improve eCPMs: How to implement app-ads.txt for your app

Blog

Fight fraud and improve eCPMs: How to implement app-ads.txt for your app

January 13, 2023
AppLovin Cares: Helping for the Holidays

Blog

AppLovin Cares: Helping for the Holidays

December 19, 2022
Reach In-App Consumers with the Power of Contextual Advertising

Blog

Reach In-App Consumers with the Power of Contextual Advertising

December 1, 2022
Must-Know Marketing KPIs for Measuring Your Mobile App’s Performance

Blog

Must-Know Marketing KPIs for Measuring Your Mobile App’s Performance

November 15, 2022
How to Accelerate Growth Through A/B Testing

Blog

How to Accelerate Growth Through A/B Testing

November 1, 2022
Gain Greater Control Over Ad Visibility with MAX Ad Review

Blog

Gain Greater Control Over Ad Visibility with MAX Ad Review

October 18, 2022
Reach Diverse, Engaged Audiences with In-Game Ads

Blog

Reach Diverse, Engaged Audiences with In-Game Ads

October 13, 2022
6 Strategic Tips From Belka Games on User Engagement and Retention

Blog

6 Strategic Tips From Belka Games on User Engagement and Retention

October 11, 2022
User Acquisition Strategy for Small Teams

Blog

User Acquisition Strategy for Small Teams

October 4, 2022
Scaling Your App Business Beyond Social Marketing

Blog

Scaling Your App Business Beyond Social Marketing

September 22, 2022
Why the Gap Between Mobile Use and Mobile In-app Advertising?

Blog

Why the Gap Between Mobile Use and Mobile In-app Advertising?

September 8, 2022
Best Practices for New User Onboarding

Blog

Best Practices for New User Onboarding

September 6, 2022
5 Ways ALX In-App Inventory Delivers on Audience and Growth

Blog

5 Ways ALX In-App Inventory Delivers on Audience and Growth

August 23, 2022
MAX Academy Part 2: A/B Testing & Brand Safety

Blog

MAX Academy Part 2: A/B Testing & Brand Safety

August 4, 2022
Google to join the 20+ SDK bidders available through MAX – a major step forward for the mobile app ecosystem

Blog

Google to join the 20+ SDK bidders available through MAX – a major step forward for the mobile app ecosystem

July 28, 2022
Why In-App Banners Still Matter

Blog

Why In-App Banners Still Matter

July 14, 2022
Best Practices for Mobile User Acquisition

Blog

Best Practices for Mobile User Acquisition

July 12, 2022
AppLovin’s Partner Directory Now Available

Blog

AppLovin’s Partner Directory Now Available

July 8, 2022
What is Supply Path Optimization (Part 2): Programmatic Efficiency

Blog

What is Supply Path Optimization (Part 2): Programmatic Efficiency

July 7, 2022
What is Supply Path Optimization? (Part 1)

Blog

What is Supply Path Optimization? (Part 1)

July 5, 2022
Indie Devs: How to Avoid These 4 Common Mistakes

Blog

Indie Devs: How to Avoid These 4 Common Mistakes

June 23, 2022
How to Write an Effective App Store Description

Blog

How to Write an Effective App Store Description

June 21, 2022
AppDiscovery Introduces Total ROAS Campaigns

Blog

AppDiscovery Introduces Total ROAS Campaigns

June 14, 2022
App Monetization 101: How to Build a Sustainable Revenue Stream

Blog

App Monetization 101: How to Build a Sustainable Revenue Stream

June 7, 2022
How to Build Superior User Experience with MAX’s Ad Review

Blog

How to Build Superior User Experience with MAX’s Ad Review

May 17, 2022
What is In-App Advertising?

Blog

What is In-App Advertising?

May 5, 2022
How to Accelerate Growth in Global Markets

Blog

How to Accelerate Growth in Global Markets

May 3, 2022
PeopleFun Announces Carol Miu as CEO

Blog

PeopleFun Announces Carol Miu as CEO

April 27, 2022
3 Questions with AppLovin’s newly-appointed Chief People Officer, Christina Seafort

Blog

3 Questions with AppLovin’s newly-appointed Chief People Officer, Christina Seafort

April 21, 2022
AppLovin Exchange: Increase Reach, Scale, and Growth — Part 2

Blog

AppLovin Exchange: Increase Reach, Scale, and Growth — Part 2

April 14, 2022
How ALX Can Help Agencies Increase Reach, Scale, & Growth — Part 1  

Blog

How ALX Can Help Agencies Increase Reach, Scale, & Growth — Part 1  

April 12, 2022
Mobile UX, Merge Games, and the Metaverse: AppLovin’s Top Takeaways from GDC 2022 

Blog

Mobile UX, Merge Games, and the Metaverse: AppLovin’s Top Takeaways from GDC 2022 

April 8, 2022
AppLovin Integrates with The Trade Desk

Blog

AppLovin Integrates with The Trade Desk

April 7, 2022
AppLovin’s Acquisition of Wurl is Complete

Blog

AppLovin’s Acquisition of Wurl is Complete

April 4, 2022
MAX Features Update — March 2022

Blog

MAX Features Update — March 2022

March 28, 2022
Smillage’s Love Fantasy Captures Hearts, Installs, and Growth

Blog

Smillage’s Love Fantasy Captures Hearts, Installs, and Growth

March 22, 2022
An agency’s guide to mobile display vs. in-app advertising

Blog

An agency’s guide to mobile display vs. in-app advertising

March 17, 2022
ONEMT Partners with AppLovin to Achieve Royal Returns for King’s Choice iOS

Blog

ONEMT Partners with AppLovin to Achieve Royal Returns for King’s Choice iOS

February 24, 2022
Podcast: Jerome Turnbull on Launching Project Makeover

Blog

Podcast: Jerome Turnbull on Launching Project Makeover

February 1, 2022
2022 Predictions for App Developers

Blog

2022 Predictions for App Developers

January 13, 2022
Dolly Parton Joins Belka Games On Board Solitaire Cruise

Blog

Dolly Parton Joins Belka Games On Board Solitaire Cruise

January 12, 2022
CMO Katie Jansen Talks Creator Economy, Networking, and Cross-Promotion on the Mobile Presence Podcast

Blog

CMO Katie Jansen Talks Creator Economy, Networking, and Cross-Promotion on the Mobile Presence Podcast

December 31, 2021
Celebrating the Season of Giving with AppLovin Cares

Blog

Celebrating the Season of Giving with AppLovin Cares

December 9, 2021
Adam Foroughi on the 20VC Podcast About Work, Life, and All Things AppLovin

Blog

Adam Foroughi on the 20VC Podcast About Work, Life, and All Things AppLovin

December 2, 2021
Mobile Marketing Acronym S.O.S – What You Need to Know

Blog

Mobile Marketing Acronym S.O.S – What You Need to Know

November 30, 2021
Belka Games Launches the Ultimate Island Getaway Adventure

Blog

Belka Games Launches the Ultimate Island Getaway Adventure

November 4, 2021
Mobile Gaming Leads the Charge in Mobile App Usage 2019-2020

Blog

Mobile Gaming Leads the Charge in Mobile App Usage 2019-2020

November 1, 2021
Video: AppHacks—What is LiveOps and Why is it Important?

Blog

Video: AppHacks—What is LiveOps and Why is it Important?

September 30, 2021
AppLovin CMO Katie Jansen Wins 2021 ‘Marketing Leader of the Year’

Blog

AppLovin CMO Katie Jansen Wins 2021 ‘Marketing Leader of the Year’

September 21, 2021
Insider Tips From Lion Studios on Getting Started in Mobile Games

Blog

Insider Tips From Lion Studios on Getting Started in Mobile Games

September 20, 2021
AppLovin Cares: Supporting Schools, Animals, and More

Blog

AppLovin Cares: Supporting Schools, Animals, and More

August 30, 2021
Fastic Reaches Beyond Just Social to Expand Global UA

Blog

Fastic Reaches Beyond Just Social to Expand Global UA

August 20, 2021
AppLovin Creates Buzz at ChinaJoy, Amplify Workshop Explores Sustainable App Growth

Blog

AppLovin Creates Buzz at ChinaJoy, Amplify Workshop Explores Sustainable App Growth

August 16, 2021
Watch AppLovin CEO, Adam Foroughi, on CNBC’s Mad Money with Jim Cramer

Blog

Watch AppLovin CEO, Adam Foroughi, on CNBC’s Mad Money with Jim Cramer

August 13, 2021
AppLovin is Growing Fast and Looking for Top-Notch Talent

Blog

AppLovin is Growing Fast and Looking for Top-Notch Talent

August 12, 2021
How the Mobile App Industry is Recovering from the Effects of the Pandemic

Blog

How the Mobile App Industry is Recovering from the Effects of the Pandemic

August 9, 2021
Best Practices for Merge Games and Owning the Genre

Blog

Best Practices for Merge Games and Owning the Genre

August 4, 2021
Mobile App Marketing Insights for 2021 and Beyond

Blog

Mobile App Marketing Insights for 2021 and Beyond

August 2, 2021
3 Key Takeaways for How to Monetize Your Apps With a Hybrid Approach

Blog

3 Key Takeaways for How to Monetize Your Apps With a Hybrid Approach

July 26, 2021
What is eCPM for Mobile Ads?

Blog

What is eCPM for Mobile Ads?

June 2, 2021
AppLovin’s Roundup of Success Stories

Blog

AppLovin’s Roundup of Success Stories

May 28, 2021
Why You Need Marketing Automation to Grow Your Apps

Blog

Why You Need Marketing Automation to Grow Your Apps

May 21, 2021
AppLovin Recognizes Mother’s Day: Reasons We’re Thankful for Our Moms

Blog

AppLovin Recognizes Mother’s Day: Reasons We’re Thankful for Our Moms

May 7, 2021
What is iOS 14.5? What Devs Need to Know to Stay Ahead of the Game

Blog

What is iOS 14.5? What Devs Need to Know to Stay Ahead of the Game

May 1, 2021
AppLovin Cares: Our Latest Roundup of Good

Blog

AppLovin Cares: Our Latest Roundup of Good

April 10, 2021
What is ARPDAU?

Blog

What is ARPDAU?

April 2, 2021
AppLovin Cares Supports Asian American Organizations to Stop Hate Crimes

Blog

AppLovin Cares Supports Asian American Organizations to Stop Hate Crimes

March 27, 2021
What are Rewarded Video Ads?

Blog

What are Rewarded Video Ads?

January 30, 2021
AppLovin’s Roundup of Awards from China

Blog

AppLovin’s Roundup of Awards from China

January 21, 2021
What are Monthly Active Users or MAU?

Blog

What are Monthly Active Users or MAU?

January 16, 2021
Ready to Get Started Making Your First Game? Here’s What You Need to Know

Blog

Ready to Get Started Making Your First Game? Here’s What You Need to Know

January 15, 2021
AppLovin’s Global Awards Roundup 2020

Blog

AppLovin’s Global Awards Roundup 2020

December 23, 2020
A Must-Watch Video: How In-App-Bidding Helps You Ship Games Faster and Maximize Revenue

Blog

A Must-Watch Video: How In-App-Bidding Helps You Ship Games Faster and Maximize Revenue

December 18, 2020
CEO of Clipwire: ‘This is the One Thing You Need to Make a Massive Hit Game Like Bingo Story’

Blog

CEO of Clipwire: ‘This is the One Thing You Need to Make a Massive Hit Game Like Bingo Story’

November 18, 2020
What are Match-Three Games?

Blog

What are Match-Three Games?

September 23, 2020
FemLovin Gets Fierce With Finances: Why It’s Important for Women to Have a Money Plan

Blog

FemLovin Gets Fierce With Finances: Why It’s Important for Women to Have a Money Plan

September 4, 2020
Studio Spotlight: Geewa’s Smashing Success, Over 10 Million Players, and Counting

Blog

Studio Spotlight: Geewa’s Smashing Success, Over 10 Million Players, and Counting

July 30, 2020
AppLovin’s Continued Support of COVID-19 Efforts

Blog

AppLovin’s Continued Support of COVID-19 Efforts

May 20, 2020
Bringing Your Data Analysis Together with Cohort Reporting in MAX

Blog

Bringing Your Data Analysis Together with Cohort Reporting in MAX

March 12, 2020
Does Sound Matter in Mobile Games?qa

Blog

Does Sound Matter in Mobile Games?qa

November 8, 2019
Ask the Developer: GSN Games on increasing revenue by offering ads and in-app purchases

Blog

Ask the Developer: GSN Games on increasing revenue by offering ads and in-app purchases

August 29, 2019
What is ASO and why should you care?

Blog

What is ASO and why should you care?

June 22, 2019
Future of Mobile Gaming: The future of mobile monetization (part 5)

Blog

Future of Mobile Gaming: The future of mobile monetization (part 5)

June 15, 2019
This is why collecting is a powerful mechanic for game developers

Blog

This is why collecting is a powerful mechanic for game developers

May 24, 2019
How Metagaming is Changing Casual Game Monetization

Blog

How Metagaming is Changing Casual Game Monetization

May 9, 2019