Monetization
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How to win with IAP return on ad spend campaigns
Jun 20, 2024![](https://www.applovin.com/wp-content/uploads/2021/11/1440x810_AppDiscovery_ROAS-imageonly.jpg)
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Grow Your Business with Our Resource Center
Jan 25, 2024![](https://www.applovin.com/wp-content/uploads/2024/01/1440x810_Blog-Header_Resource-Center-Launch.jpg)
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AppLovin Q4 ’23 Updates! #SHIPPED
Jan 18, 2024![](https://www.applovin.com/wp-content/uploads/2024/01/1920x1080_AppLovin-Shipped-MobileStars-Q4-03.jpg)
1 MIN
6 Steps to Boost App Ad Revenue This Holiday Season
Oct 19, 2023![](https://www.applovin.com/wp-content/uploads/2023/12/45_Boost-Ad-Monetization_2023.jpg)
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![](https://www.applovin.com/wp-content/uploads/2023/07/success_stories_thumbnail_inspiredsquare@2x.jpg)
Success Stories
How Can Mobile Ads Compliment IAPs? An Expert Q&A
Jul 20, 2023![](https://www.applovin.com/wp-content/uploads/2023/07/1440x810_QA_SaloniGangal_IAPs.jpg)
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AppLovin Q2 Product Updates! #SHIPPED
Jul 18, 2023![](https://www.applovin.com/wp-content/uploads/2023/07/1920x1080_AppLovin_Shipped_Q2.jpg)
1 MIN
MAX Pro-Tips: Increase Revenue From Your Apps
May 9, 2023![](https://www.applovin.com/wp-content/uploads/2023/05/protips.jpeg)
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Getting Started with Google Bidding
May 1, 2023![](https://www.applovin.com/wp-content/uploads/2023/04/video-max-academy-smart-start-google-bidding.jpg)
2 MIN
Maximize Revenue Through MAX’s Unified Auction – Google Bidding Now Available to All Publishers
May 1, 2023![](https://www.applovin.com/wp-content/uploads/2023/04/Google_Partner_Bidding_Announcement.jpg)
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Legend of Slime leveraged AppLovin’s Growth Suite to rocket up the Top Charts after launch
Apr 24, 2023![](https://www.applovin.com/wp-content/uploads/2023/04/success_stories_thumbnail_legendofslime@2x.jpg)
Success Stories
AppLovin Q1 Product Updates! #SHIPPED
Apr 3, 2023![](https://www.applovin.com/wp-content/uploads/2023/04/Shipped_Q1_2023.jpg)
1 MIN
3 More Mobile Monetization Strategy Success Stories
Mar 10, 2023![](https://www.applovin.com/wp-content/uploads/2022/09/AppLovin_SuccessStories_RoundUp-01.jpg)
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ARPDAU to UA: 360° of Mobile Business Growth
Mar 2, 2023![](https://www.applovin.com/wp-content/uploads/2023/03/1440x810_360_mobilegrowth.jpg)
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Best Practices to Combat Seasonal CPM Drop
Feb 21, 2023![](https://www.applovin.com/wp-content/uploads/2023/02/1440x810_Falling-CPMs-from-Q4-to-Q1-01.jpg)
Blog
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2 MIN
Lessmore Games share their experience with AppLovin’s 360° approach to mobile app monetization
Jan 30, 2023![](https://www.applovin.com/wp-content/uploads/2023/01/AppLovin_Youtube_AppLovins-360°_Testimonials_Templates-16.jpg)
1 MIN
MAX Power Forward Part 3 – Improve Operational Ease
Jan 19, 2023![](https://www.applovin.com/wp-content/uploads/2023/01/1280x720_MAX_PowerForward_Video_Thumbnails_Part3.jpg)
3 MIN
MAX Power Forward 3: Improving Business Operations
Jan 19, 2023![](https://www.applovin.com/wp-content/uploads/2023/01/MAX_PowerForward_Blog_Part3-1-scaled.jpg)
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![](https://www.applovin.com/wp-content/uploads/2022/12/1440x810_MAX-Pro-tips_AB-Test.jpg)
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MAX Power Forward: Driving Incremental Revenue
Dec 14, 2022![](https://www.applovin.com/wp-content/uploads/2022/12/1440x810_MAX_PowerForward_Part1.jpg)
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MAX Pro Tips 3: Bulk Editing Tools
Dec 8, 2022![](https://www.applovin.com/wp-content/uploads/2022/12/1440x810_MAX-Pro-tips_Bulk-Tools-1.jpg)
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![](https://www.applovin.com/wp-content/uploads/2022/11/1440x810_MAX-Pro-tips_Auto-CPM.jpg)
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MAX & AppDiscovery allowed Idle Office Tycoon to achieve 3x installs and +84% in D7 ROAS
Nov 14, 2022![](https://www.applovin.com/wp-content/uploads/2022/11/success_stories_thumbnail_warrior-games.jpg)
Success Stories
![](https://www.applovin.com/wp-content/uploads/2022/11/1440x810_MAX-Pro-tips_Brand-safety.jpg)
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The Best Software Features for App Monetization
Aug 30, 2022![](https://www.applovin.com/wp-content/uploads/2021/07/1440x810_The-best-software-features-to-monetize-your-app.jpg)
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Top-rated file management app, Amerigo, seamlessly migrated to MAX and saw immediate revenue gains
Aug 29, 2022![](https://www.applovin.com/wp-content/uploads/2022/08/success_stories_thumbnail_amerigo@2x.jpg)
Success Stories
In-App Bidding in Mobile Games – GamesForum Online
Aug 16, 2022![](https://www.applovin.com/wp-content/uploads/2022/08/video-gamesforum-emea-inapp-bidding-mobile-games-monetization-june102020-2.jpg)
52 MIN
![](https://www.applovin.com/wp-content/uploads/2022/08/video_Ad-Tech-101_What-is-ARPDAU-3.jpg)
3 MIN
What is LiveOps and Why Does it Matter for Games?
Aug 16, 2022![](https://www.applovin.com/wp-content/uploads/2022/08/video_Ad-Tech-101_What-is-LiveOps-2.jpg)
3 MIN
Why Brainium Trusts MAX In-App Bidding
Aug 16, 2022![](https://www.applovin.com/wp-content/uploads/2022/08/video_Success-Stories_Brainium-3.jpg)
1 MIN
Kolibri Studios Discussing MAX In-App Bidding
Aug 16, 2022![](https://www.applovin.com/wp-content/uploads/2022/08/video_Success-Stories_Kolibri-Studios-3.jpg)
1 MIN
MAX User Journey: Innovation in Stopping Bad Ads
Aug 11, 2022![](https://www.applovin.com/wp-content/uploads/2022/08/1440x810_MAX_User_Journey.jpg)
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Monetization Strategies with PeopleFun
Aug 10, 2022![](https://www.applovin.com/wp-content/uploads/2022/08/AppLovin_ATD_Peoplefun-2.jpg)
49 MIN
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5 MIN
Suji Games Discussing In-App Bidding
Aug 10, 2022![](https://www.applovin.com/wp-content/uploads/2022/08/video_Success-Stories_Suji-2.jpg)
1 MIN
![](https://www.applovin.com/wp-content/uploads/2022/08/video-max-academy-1-introduction-1-1.jpg)
1 MIN
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11 MIN
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9 MIN
MAX Academy Part 2: A/B Testing & Brand Safety
Aug 4, 2022![](https://www.applovin.com/wp-content/uploads/2022/08/1440x810_MAX_Academy_2.jpg)
Blog
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12 MIN
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9 MIN
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4 MIN
Hear what app developers have to say about MAX
Aug 1, 2022![](https://www.applovin.com/wp-content/uploads/2022/08/video_Success-Stories_Hear-What-app-developers-2.jpg)
3 MIN
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4 MIN
![](https://www.applovin.com/wp-content/uploads/2022/07/1440x810_Google-Bidding-Partnership-Announcement-01.jpg)
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MAX Academy Part 1: Ad Units, Networks, & Waterfalls
Jul 26, 2022![](https://www.applovin.com/wp-content/uploads/2022/07/1440x810_MAX_Academy_1.jpg)
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Getting Started with Hybrid Monetization
Jun 16, 2022![](https://www.applovin.com/wp-content/uploads/2022/07/1440x810_Monetization_Generic-Blog-image.jpg)
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10 Tips for User Acquisition on a Budget
May 26, 2022![](https://www.applovin.com/wp-content/uploads/2022/07/1440x810_10-Tips-on-UA-budget-01.jpg)
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MAX Features Update — March 2022
Mar 28, 2022![](https://www.applovin.com/wp-content/uploads/2022/05/1440x810_MAX_2.0.jpg)
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SayGames leveraged the AppLovin Growth Suite and increased total portfolio installs by more than 25%
Mar 23, 2022![](https://www.applovin.com/wp-content/uploads/2022/03/saygames-bg-3-1.jpg)
Success Stories
Azur Games’ Stack Ball dominated the Google Play charts and stayed at #1 for over 3 months
Mar 23, 2022![](https://www.applovin.com/wp-content/uploads/2022/03/azurgames-bg-3-1.png)
Success Stories
AppLovin drive 45% of KAYAC’s installs, skyrocketing Park Master to #1 in the App Store
Mar 23, 2022![](https://www.applovin.com/wp-content/uploads/2022/03/kayac-bg-3-1.png)
Success Stories
Implementing MAX drives a 12% ARPDAU increase, lifts LTV, and saves valuable time for TapNation
Mar 23, 2022![](https://www.applovin.com/wp-content/uploads/2022/03/tapnation-bg-3-1.png)
Success Stories
Quick Tips to Help You Maximize Your MAX Experience
Jan 27, 2022![](https://www.applovin.com/wp-content/uploads/2021/12/logo_1440x810_V3.jpg)
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New MAX Brand Safety Features to Protect Your Brand
Dec 28, 2021![](https://www.applovin.com/wp-content/uploads/2021/12/MAX-MoPub_FeatureBreakdown_3.jpg)
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Migrating to MAX: New Developer Tools Just Released
Dec 22, 2021![](https://www.applovin.com/wp-content/uploads/2021/12/MAX-MoPub_FeatureBreakdown_2.jpg)
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Video: AppHacks—Why You Need Marketability Testing
Oct 12, 2021![](https://www.applovin.com/wp-content/uploads/2021/09/1440x810_AppHack-Ep8-01.jpg)
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A Closer Look at How In-App Bidding Can Increase Monetization With AppLovin’s Idil Canal
Sep 27, 2021![](https://www.applovin.com/wp-content/uploads/2021/09/1440x810_Bidding-Questions-Answered-By-Idil-1.jpg)
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MAX Adds 3 New Bidders to Increase Global Demand
Sep 23, 2021![](https://www.applovin.com/wp-content/uploads/2021/09/1440x810_MAX_new_bidders.jpg)
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Why You Need Marketing Automation to Grow Your Apps
May 21, 2021![](https://www.applovin.com/wp-content/uploads/2021/05/1440x810_Recap_CN-Connects-_Monetization-Trends-QA-Bidalgo-Hello-World-02.jpg)
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![](https://www.applovin.com/wp-content/uploads/2021/05/What-is-arpdau-e1617221698996.png)
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3 Solid A/B Tests to Boost Your Revenue
Mar 31, 2021![](https://www.applovin.com/wp-content/uploads/2021/05/1440x810_AB_tests_you_should_run.jpg)
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Are You Prepared for Apple’s iOS 14.5 Updates?
Mar 16, 2021![](https://www.applovin.com/wp-content/uploads/2021/05/AppLovin_iOS14Update_1440x810-1.jpg)
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Breaking Down the Success of Wordscapes: How to Strengthen Longevity in Your Casual Game
Mar 4, 2021![](https://www.applovin.com/wp-content/uploads/2021/05/1440x810_Chat-with-Carol-02.jpg)
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![](https://www.applovin.com/wp-content/uploads/2021/05/1440x810_what-is-Rewarded-Video-01.jpg)
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What are Monthly Active Users or MAU?
Jan 16, 2021![](https://www.applovin.com/wp-content/uploads/2021/05/1440x810_what-is-MAU-01.jpg)
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A Must-Watch Video: How In-App-Bidding Helps You Ship Games Faster and Maximize Revenue
Dec 18, 2020![](https://www.applovin.com/wp-content/uploads/2021/05/1440x810_TK-Digital-Connects-Recap-02.jpg)
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PG Connects #4: How Wordscapes Improved LTV by 40 Percent and Hybrid Monetization Trends
Nov 26, 2020![](https://www.applovin.com/wp-content/uploads/2021/05/PGC4-Recap-01.jpg)
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Pocket Gems’ ‘Episode’ Improved Player Experience and Increased Ad ARPDAU 60% on Android With MAX
Aug 20, 2020![](https://www.applovin.com/wp-content/uploads/2022/05/1440x810_Pocket-Gems-Hit-Game-Episodes-01-1.jpg)
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‘It’s Been a Game Changer’: How Beresnev Games Improved Profits and ROAS Through User-Level Ad Data
Aug 5, 2020![](https://www.applovin.com/wp-content/uploads/2021/05/1440x810_Adjust-AppLovin-Webinar-01.jpg)
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The Evolution of Hyper-Casual Games
Jul 7, 2020![](https://www.applovin.com/wp-content/uploads/2021/05/1440x810_Hyper-casual-evolution-01.jpg)
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Event Roundup: What’s the Latest in In-App Bidding?
Jun 23, 2020![](https://www.applovin.com/wp-content/uploads/2021/05/1440x810_In-App-Bidding-Recap-02.jpg)
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Voodoo on How Hyper-casual Development Is Evolving
Jun 17, 2020![](https://www.applovin.com/wp-content/uploads/2021/05/1440x810_AppLovin_ATD_Voodoo.jpg)
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MAXing out ARPDAU: Customer Success Stories
Mar 26, 2020![](https://www.applovin.com/wp-content/uploads/2021/05/1440x810_Max-Case-Study-02.jpg)
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MAXed Out Customer Success Stories
Nov 22, 2019![](https://www.applovin.com/wp-content/uploads/2021/05/1440x810Max-Case-Study-02-1.jpg)
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Ask the Developer: GSN Games on increasing revenue by offering ads and in-app purchases
Aug 29, 2019![](https://www.applovin.com/wp-content/uploads/2021/05/1440x810_Ask-developer-GSN.jpg)
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Ad Tech Deconstructed: What developers should know about CPI and CPCV for rewarded video
Jun 28, 2018![](https://www.applovin.com/wp-content/uploads/2021/05/AppLovin_ad-tech-deconstructed-what-is-cpm-ecpm.jpg)
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Ad Tech Deconstructed: What is an ad exchange?
Feb 16, 2018![](https://www.applovin.com/wp-content/uploads/2021/05/AppLovin-applovin-ad-tech-deconstructed-what-is-an-ad-exchange.jpg)
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What causes user acquisition costs to fluctuate?
Sep 12, 2017![](https://www.applovin.com/wp-content/uploads/2021/05/AppLovin-how-to-measure-ua-cost.jpg)
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Global markets: Going big in India and Brazil
Jun 9, 2017![](https://www.applovin.com/wp-content/uploads/2021/05/applovin-regional-economies-mcommerce-apps-mobile-blog-1-1.jpg)
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eSports: A primer for monetizing (Part 1)
Apr 19, 2017![](https://www.applovin.com/wp-content/uploads/2021/05/applovin-esports-mobilegames-blog-1.jpg)
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Game devs: 5 things to always remember about LTV
Jan 13, 2017![](https://www.applovin.com/wp-content/uploads/2021/05/applovin-blog-ltv-lifetime-value-mobile-gaming-header-1.jpg)
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Four Tips for Making Rewarded Video Pay
Sep 19, 2015![](https://www.applovin.com/wp-content/uploads/2021/05/blog_09.18.15.jpg)
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ABA – The Best Advice For Indie Devs
Feb 14, 2015![](https://www.applovin.com/wp-content/uploads/2021/05/blog_02.13.15.gif)
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